Are Facebook Ads really helpful?

Businesses all around are growing and so are their market needs.

In todayfs highly competitive world, If a business or company needs to be at the top; it is very important for that company to follow proper marketing strategy carved in a right the direction in order to promote the business.

Promotion followed by a well-planned strategy can do wonders for a company in order to expand and enhance its market value. But what are the steps need to be taken in order to do that?

Well, keeping in mind todayfs needs and demands; Marketing is very important. Gone are the days of the Traditional and boring hard-paper marketing.

It is because Digital Marketing is the new trend.

Yes, it is!!!

Technology has played a significant role in boosting the Digital Marketing Services and have achieved great success as well. Social media is an amazing platform to promote onefs business and have gained immense popularity in recent years. It is due to the fact

that 95% of the worldfs population is on Social Media and if it is the scenario, then you can think about the amount of Social media users that can become your customers.

Here are the top Social Media Platforms that can help you gain customers:

1. Facebook

2. Instagram

3. Twitter

4. Pinterest

5. LinkedIn

6. Snapchat

Although all of the Social Media platforms are very effective to gain customers, Facebook surely wins the race as it is the most widely used social media platform and running Ads on Facebook is very(actually very) cheap.

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Benefits Of Facebook Advertising

Facebook is the most used universal social media platform and has always been at the top. Here are the top 3 reasons why you should be used to market your services through Facebook Ads. Letfs have a look then. Here We go...

It is so cheap

Wait, wait, wait.

We are not describing cheap in terms of quality but cheap here means in terms of money and the economy. Having said that, Facebook Ads are an easy solution for you if you need to market your business when you are short of budget. Yes, Facebooks Ads will prove to be pocket-friendly to you and you will love them for sure.

Exceptional Targeting Capabilities

This is the most exceptional and vital feature of Facebook Ads.

It is very very easy to target the right group of audience with the help of Facebook Ads and that also within no time.

Believe me! You can literally target the Prime Minister of our country with the help of these Ads and if thatfs not enough, you can target people from Africa or Greenland or any other remote country.

Well, how interesting is that?

Trouble Finding New Leads - Facebook Ads are here

Yeah, you wonft believe it but yes you can surely find customers whom you can contact directly for showcasing your services. And once you find the right audience, you can clone them.

Wait, what?

Yes, you read it right. Once you have a group of audience who shows interest in your services, Facebook will find glookalike audiencesh for you.

Crazy, isn't it?

Now, as we have seen how important and useful Facebook Ads can prove to you, Why not letfs learn to create a Facebook Ad campaign. Creating a Facebook Ads Campaign is simple and super easy and the result that you will see is at par the investment.

So, let's see how it is done.

Here is the guide to it

Creating a Facebook Ads Campaign

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Here we come to our most interesting topic on creating an Ad Campaign. Almost all of the major businesses and renowned companies out there in the market work on creating Facebook Ad Campaigns.

It is because Facebook Ad is the cheapest social media marketing technique in comparison to other social media marketing techniques. Also, the reach of Facebook Ads can be adjusted according to onefs needs which are not possible when it comes to other marketing platforms.

One more advantage that this marketing technique serves is that Facebook Ads can reach millions of people as almost everyone out there is using Facebook. So with the right target audience, companies can reach out to their potential customers easily and this is the sole reason why Facebook Ads are so popular.

Now coming to the main point, let us discuss on how Facebook Ad Campaigns are created. But before that, it is important to know the following point: Facebook has not just one, but two Ad Management tools. They are - Facebook Ads Manager and Power Editor.

Both tools possess their own significance and have their own advantages. Both of these tools are free but the basic difference between both the tools is that - Facebook Ads Manager is used to create short campaigns and is a relatively simple tool while Power Editor is a more complex tool and is used to create Enterprise-level

campaigns.

We would suggest that you should first create the Facebook Ads Campaign with the help of Facebook Ads Manager tool. Here are the steps by which you can easily create a Facebook Ads Campaign with the help of Facebook Ads Manager tool: 

• Firstly, Set up the Facebook Ad campaigns effectively
• Create new ad sets and ads so that you can target your audience
• Manage the Facebook ad bids so as to monitor the daily traffic
• Target many different sets of audiences but keep in mind to target the relevant audience
• Optimize the ad campaigns in order to have the analysis of the type of audience
• Keep proper track of how your campaigns perform and how much does it yield
• Test your Facebook Ad Campaigns through the A/B test method.

These are the simple steps through which you can easily set up a Facebook Ad Campaign with the help of the Facebook Ads Manager tool. We hope this article would have explained to you each and everything in detail and you had enjoyed reading it.

We will be overwhelmed if, after reading this article you will be able to create a successful Ad Campaign.

Keep reading!!!

Keep trying!!!

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What is Hacking? Basic Tips for Beginners Related to Hacking.

Hacking and its Types

Hacking - As we hear this word, we always think of incidents in which an unknown person warns a particular organization that its website will be hacked and VIOLA!!!, and after some time we hear the news that the website is hacked.

But you must be wondering that what it actually is.

Curiosity is a very curious thing indeed.

Well, jokes apart!!!

Let’s discuss what actually Hacking is and what are the types of Hacking that are a threat to us.

What is Hacking?

Hacking is identifying weakness in computer systems, exploiting the weakness, hence attempting to gain access to its resources i.e. getting into someone’s computer without the owner’s information.

And someone who does Hacking is called a Hacker.

Now, you may wonder what actually the purpose of Hacking is.

Hacking is actually done due to following reasons:

• Sometimes just for fun
• For Ethical Reasons
• For Stealing Information
• For helping the country during wars
• Sometimes for taking revenge

And many more.

The reasons vary from Hacker to Hacker but ultimately the main goal of Hacking is to get into a person’s computer without his/her knowledge and sometimes steal the information or just use the resources.

It also means using computers to commit fraudulent acts such as privacy, fraud, stealing corporate/personal data, invasion, etc.

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There are 7 types of Hackers present in the Hacker community. Let’s get a brief information about them:

1. Ethical Hacker (White Hat): A hacker who hacks to help and gains access to systems with a view to fixing the identified weaknesses present in the system.

2. Cracker (Black Hat): A hacker who gains unauthorized access to computer systems for personal use such as stealing corporate data, transfer funds from bank accounts, violating privacy rights, etc.

3. Grey hat: A hacker who breaks into computer systems without owner’s authority for the sake of identifying weaknesses and revealing them to the owner.

A grey hat hacker comes in between ethical and black hat hackers.  

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4. Green hat: Green hat hackers are newbies to the hacking world but can cause significant damage to a system without knowing what they’ve done and the worse part is – they literally don’t know how to reverse it.

5. Script kiddies: A non-skilled person who lacks expertise in hacking and gains access to computer systems using already made tools.

6. Hacktivist: Even people unfamiliar with the IT world have heard of hacktivist groups like Anonymous, who have been active in their political movement over the past decade.

It is a hacker group who actually intend to bring positive changes through their programming skills. This is usually done by hijacking websites and leaving the message on the hijacked website.

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    7.  Phreaker: A hacker who is an expert in identifying and exploiting weaknesses in telephones instead of computers.

As we have got a basic idea about what hacking is and the types of hacker that are present between us, now let us a have a look at the types of Hacking.

Types Of Hacking

Hacking is primarily categorized into 7 main types:

1. Email Hacking
2. Online Banking Hacking
3. Network Hacking
4. Ethical Hacking
5. Computer Hacking
6. Password Hacking
7. Website Hacking

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Each of the types is discussed below in detail:

 1. Ethical Hacking: An Ethical Hacker, obviously is involved in Ethical Hacking. It is a technique where a person finds weaknesses in the computer system and getting them fixed. They usually do it for testing proposes and making the owner aware of the weakness of his/her system.

2. Website Hacking: It is the type of hacking about which we often hear the news. It involves taking control of the website owner and making changes to the information present on it.

3. Network Hacking: This type of hacking generally involves gathering information about domain using the various tools and techniques like telnet, Ping, Tracert, etc.

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4. Email Hacking: It involves unauthorized access to email accounts and using it without the permission of its owner, hence causing disastrous effects.

5. Password Hacking: It is a critical process of trying to crack the secret passwords from the data that had been already stored in the computer system, hence stealing important and personal information.

6. Computer Hacking: It also involves stealing information from PC like Computer ID and password by applying hacking methods, and hence using it for different purposes.

7. Online Banking Hacking: It is a major online fraud. It involves unauthorized access to bank accounts by creating fake websites.

So, basically this information is clear enough to make you aware of the types of Hacking that can be a threat to you, and hence using the Internet safely is the best measure that you can take.

As it is said - “Precaution is better than Cure”.

Thus, it is essential we keep this in mind and apply it in every field so that we can be safe and secure in this vast field of the Internet.

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5 Things We Should Know before Buying any Smartphone

5 Important things you need to keep in mind while buying a Smartphone and the Most Popular Budget Smart Phones

These days we are like:

No Smartphone

No Life.

So if that’s the case, why not choose the best and for doing that we need to look at the points that will help us select the best smartphones from around a wide range available in the market. We have listed 5 important and essential points that are vital to be considered while buying a new smartphone. So let’s get started.

GET SET GOOOOOO…

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The Processor

The Processor is the heart of any device (although it acts as a brain). The speed of your device will depend on how good the processor is.

As the name suggests, a processor is something that processes.

Hence, the efficiency of your device will depend on the efficiency of your processor i.e. if the processor more instructions per second, then the device will automatically work fast.

Hence, it is mandatory to choose a device with the latest processor available so that there will be no chance of facing problems related to performance in the future.

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Always remember,

If you are a heavy user and extensively require to edit images/videos/documents online, play heavy games, stream videos or often use apps in split-screen mode, then Smartphones with Qualcomm Snapdragon 652 or Snapdragon 820/821 should make multitasking easy and appropriate for you.

Light users who do not require the extensive use of the above features will be happy with handsets that come with MediaTek processors. 

Now let us come to our next point which is:

The Display

Who doesn't want shining bright screens and glittery back build when it comes to selecting the display?

But how many of you actually work on choosing and investing the time to search out the best smartphones which can meet all your needs?

Very few… Not good literally!

But wait, who have more time today?

Obviously, no one is free enough to do a detailed research on which Smartphone has that glittery glass shine or the glossy finish or whatsoever is required.

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Don’t worry as we are here to save your time and will suggest you choose a smartphone that’s unique and different based on its display and features like screen size, pixel quality etc.

The size and resolution of the display depending on how you use your Smartphone and how often in a day, it is essential to you.

If you are someone who often edits photos or videos or downloads and view movies, stream videos, then a Smartphone display ranging from 5.5-inch to 6-inch, full-HD or Quad HD resolutions will be the best for you.

Anything larger than a 6-inch display will only increase the bulkiness, hence reducing the handiness of your device and will make it difficult for you to carry it around.

The Battery

Beware!

If you are a heavy user and work on apps all day long, play games, stream videos, listen to music, etc., and then pardon me my friend; a meager battery of 2500mAh is definitely not for you. In this case, you should always go for a Smartphone with a battery above 3500mAh.

But if you are an average or light user, 3000mAh battery would be good enough to run for a full day and you will surely praise us for giving this advice.

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• Samsung On7 Pro (Gold, 2GB RAM, 16GB Storage)
• Lenovo K8 Note (Venom Black, 3GB RAM, 32GB Storage)

Alternatively, if you own an iPhone, consider buying an iPod charger to get more and more.

Also, new Android Smartphone makers include the special chargers that can boost up a battery to at least a half charge in just minutes. So, if someone is taking care of all these, what are you waiting for!

The Camera

You are a photo freak but are always complaining about your camera quality and resolution here & there, if this is the case with you then you definitely need to think again about your camera and its specs.

But, Remember -  A 16MP rear camera does not necessarily be better than a 12MP camera.

Hence, just having a higher number of megapixels does not mean that the Smartphone camera is better. Several other specifications such as ISO levels, autofocus, camera aperture, pixel size and more are essential as well. The same applies to the front-facing camera.

And yes! Budget phones rarely have great cameras, so for photo freaks out there; consider spending a bit more if the camera quality is that important to you.

The Storage

Last but not least!

A very important thing is the storage that should never be ignored.

A large part of the Smartphone’s storage is taken away from the OS and the apps the device comes pre-installed with .i.e you are left with very less space.

Users who like to keep a larger number of apps can go for 64GB or 128GB variants.

A 16GB/32GB/64GB or more don’t really come with exact mentioned space, and hence you should buy a phone keeping this point in mind.

You can also buy a 16GB model that supports micro SD card as well.

As we are pretty clear with all the requirements and can judge how to buy a Smartphone, let’s now have a look at some of the budget Smartphones in India.

  

Most popular Smartphones in India under 10,000

1. Realme 2 (3GB RAM)

Specs

●     6.2-inch IPS LCD display and 1520 x 720 resolution

●     4,230mAh battery

●     Android 8.1 Oreo

●     13MP and 2MP dual rear cameras, 8MP front-facing camera

●     1.8GHz octa-core Qualcomm Snapdragon 450 processor

●     3GB RAM

●     Dual SIM (dual standby)

●     32GB of storage, expandable via microSD up to 256GB

Click Here to Buy Realme

2. Xiaomi Redmi Y2 (3GB RAM)

Specs

●     5.99-inch IPS LCD display and 1440 x 720 resolution

●     3,080mAh battery

●     Android 8.0 Oreo

●     12MP + 5MP dual rear cameras, 16MP front-facing camera with LED flash

●     2GHz octa-core Qualcomm Snapdragon 625 processor

●     3GB RAM

●     Dual SIM (dual standby)

●     32GB of storage, expandable via microSD up to 256GB
Click Here to Buy Xiaomi Redmi Y2

3. Infinix Note 5 (3GB)

Specs

●     5.99-inch IPS LCD display and 2160 x 1080 resolution

●     4,500mAh battery

●     Android 8.1 Oreo

●     12MP rear camera, 16MP front-facing camera

●     2GHz octa-core MediaTek Helio P23 processor

●     3GB RAM

●     Dual SIM (dual standby)

●     32GB of storage, expandable via microSD up to 256GB

Click Here to Buy Infinix Mobile

4. Xiaomi Redmi 6 (3GB)

Specs

●     5.45-inch IPS LCD display and 1440 x 720 resolution

●     3,000mAh battery

●     Android 8.1 Oreo

●     12MP and 5MP dual rear cameras, 5MP front-facing camera

●     2GHz octa-core MediaTek Helio P22 processor

●     3GB RAM

●     Dual SIM (dual standby) hybrid slot

●     32/64GB built-in storage, expandable via microSD up to 256GB (uses SIM2 slot)

Click Here to Buy Xiaomi Redmi 6

5. Honor 7C (3GB)

Specs

●     5.99-inch IPS LCD display and 1440 x 720 resolution

●     3,000mAh battery

●     Android 8.0 Oreo

●     13MP + 2MP dual rear cameras, 8MP front-facing camera with LED flash

●     1.8GHz octa-core Qualcomm Snapdragon 450 processor

●     3GB RAM

●     Dual SIM (dual standby)

●     32GB of storage, expandable via microSD up to 256GB

Click Here to Buy Honor 7C Mobile

We hope that this article has given you a clear insight of what things you need to consider while buying a Smartphone that fits your budget and can serve you for long-time as well.

So what are you waiting for!

Go Grab your favorite phone and please do not thank us.

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How to Register a New Company in India? Documents required for the Process of New Company Registration

It’s common for newbies to get confused when it comes to the Registration of their dream companies due to lack of information regarding the required documents.

But don’t worry!!!

We are here to help you in every way and will cover this topic along with providing peculiar information on various other things that are important and needs attention.

The following topics will be covered in this article:

• Details about Private Company and Registration Documents required

• Details about Public Company and Registration Documents required

• Documents required for Partnership Registration

• List of Private and Public Companies in India

So, let’s get started…

What is a Private Company and what documents will I need, to set up my own company?

In a private company, the minimum numbers of owners are 2 and the maximum numbers of owners are 50. It is a company privately held for small businesses and limits owner liability to their shareholdings.

A private limited company must have a minimum paid up share capital of One Lakh Rupees i.e. before starting the business, the owners need to invest minimum One Lakh as the capital from their own pocket.

And the most important point to be noted is - All private limited companies must use the words "Private Limited" at the end of their name.

Seems interesting, right?

Now, As we know what a Private company is. Let’s see the documents required for its registration process.

1.   Address proof

This is the first and foremost thing required during the registration process. The Address Proof must include the name of the Director and also the most recent address.

The following documents are acceptable address proof for Indian Nationals.

· Election Card or Voter Identity Card

· Driving License

· Ration Card

· Electricity Bill

· Aadhaar Card

2. PAN Card

Next, comes the PAN i.e. Permanent Account Number card which is a unique identification number issued by the Department of Income Tax in India and is mandatory document required during the registration of a company.

3. Residential Proof

Along with the above 2 documents, the Residential Proof is also a very important document during the registration process and should contain the name of the director in it. The residential proof should not be older than 2 months.

The following documents are acceptable residential proof:

●     Electricity Bill

●     Bank Statement

●     Mobile Bill

●     Telephone Bill

Along with these, a Registered Office proof also needs to submit so as to verify the address of the registered office.

In case of the director being a foreign national,

The passport, Residential and Address Proof is required for the registration.

Now, let’s come to our 2nd point.

What is a Public Company and what documents will I need to set up my own company?

A Public company is a company which we see listed on any STOCK EXCHANGE or SHARE MARKET.

In the case of a public company, there should be minimum 7 members (owners).

Also, there is no such restriction on transfer of its shares in a public company as we have in a private company because the shares in a public company can be transferred freely through stock exchanges.

The minimum paid up share capital should be Rupees 5 lakhs i.e. the owners need to invest minimum Rupees Five Lakhs from their own pocket. 

And the most important point to be noted is - All private limited companies must use the words "Limited" at the end of their name.

Now, let’s have a look at the documents required for the registration of a Public company:

The documents required are:

●  Memorandum of Association

It is the legal and most important document as it describes the company’s relationship with its shareholders

●  PAN Card of all the directors and shareholders

●  Digital Signature Certificate of the directors of the company

●     A No-Objection certificate from the landlord of your registered office

●     Utility Bill of the office that you have proposed as your Registered office for your Public Limited Company

●     The article of association

●     Identity Proof of all the directors and shareholders.

●     Address Proof of all the directors and the shareholders.

●     DIN (Director Identification Number) of all the directors.

.

In the case of Foreign national, Passport copy has to be notarized at the Indian Embassy.

Documents required for Partnership Registration

In case of Partnership Registration, the Documents of Partners as well as the Documents of Firm are required.

The Documents of Partners include:

❏    PAN card of partners

❏    Address proof of partners

And, the Documents of Firm include:

❏    PAN card of firm

❏    Address Proof of firm

Additionally, if the partners require to register the partnership firm, they just need to submit:

Partnership deed, ID and address proofs of the firm.

Along with this, an affidavit also needs to be submitted to certify that all the details mentioned are correct and to-the-point.

Lastly, Let’s have a look at the list of Private and Public companies in India.

Private Companies of India

Some of the top Private Companies of India are:

●     Infosys Technologies Ltd

●     Reliance Industries Limited

●     Wipro Limited

●     Tata Consultancy Services (TCS)

●     Hindustan Lever Limited

●     Hero Honda Motors Limited

●     Larsen & Toubro Limited (L&T)

●     HCL Technologies Ltd.

Public Companies of India

Some of the top Public Companies of India are:

●     Indian Oil Corporation Ltd

●     Coal India Ltd

●     Bharat Heavy Electricals Ltd

●     Punjab National bank

●     NTPC Ltd

●     Steel Authority of  India Ltd

●     ONGC Ltd

So, this was the short and sweet sneak peak of all the details that you should know if you are in need for Registration of your company.

I hope this article would have helped you in getting a clear insight into how things work in the case of company registration.

Keep Learning!!!

Keep Growing!!!

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